I didn't turn around in time to look at the TelePrompTer to see if NBC entertainment president Kevin Reilly actually expected the laugh he got yesterday when he announced the "reality" show "I Want to be a Hilton," in which Paris' mother, Kathy, tries to teach contestants how to be, well, as rich and useless as her daughter.

"It is at times both hysterical and touching," Reilly insisted, adding, after the predictable response from a roomful of people who've had all too many encounters with Kathy Hilton's daughter, "It is."