If, like me, you're geography-challenged, you may not realize that the Torino Olympics are going to take place in the Italian city most Americans call Turin.

As in, like, the Shroud of Turin.

NBC Sports' Dick Ebersol explains:

"When I went there for the first time two weeks after they got the Games in the summer of '99, I was just swept away with how that sounded, "Torino." It just rolls off your mouth. It talks about a wonderful part of the world. It has a romanticism to it. And I just thought that that was a wonderful way to name these Games."

After he returned to the U.S., Ebersol acknowledged, "one or two of the long-time Olympic experts look that work for us looked at me with their eyes crossed. But other people responded rather well, and so I decided to go ahead and call them the 'Torino Games.'"