The words "as I wrote on my blog" are spoken at TCA several dozen times a day, but I think we just heard them for the first time from the dais, as NBC News anchor Brian Williams talked about an experience he had recently in Israel, and about blogging it almost immediately on his Blackberry.

News blogs are ubiquitous, of course, but Williams, speaking to a roomful of reporters, many of whom now juggle column deadlines with blogs -- the medium that never sleeps -- has been doing it now for more than a year, and I wondered how it had changed what he does.

"It's like having a deadline I wasn't looking to add to my day, to be honest," he said, then talked about how he'd have felt if, growing up watching Walter Cronkite and Chet Huntley and David Brinkley, he'd been given "a window" into the nightly newscast process.

"It would have been like catnip," he said.

"I also use [the blog] as a forum to say, 'We screwed up last night and here's how,'" he said.