From NBC, so many announcements, so little time:

-- Jerry Seinfeld will play himself in the season premiere of "30 Rock."

-- Donald Trump will return with a celebrity version of "The Apprentice," with any winnings going to charity. "What could be more fun than Donald sharing his business acumen with celebrities?" asked NBC's new co-chairman, Ben Silverman. Who was no doubt speaking rhetorically. Later, we learn that he and co-charman Marc Graboff would love to see Rosie O'Donnell as one of the celebs.

-- Isaiah Washington, late of ABC's "Grey's Anatomy," is joining "The Bionic Woman" in its second episode for a run of five episodes as a guest star. Why? "He's a wonderful actor and a great performer and he became available," said Silverman, who doesn't seem to do ironic, though we've just heard that former NBC entertainment president Kevin Reilly left NBC after Silverman himself became "available." "I started talking to [Washington] before he was available," he adds, after the first line is greeted with laughter. The network later announced it's also devleoping an "action-series project with Washington based on an idea" from the actor.

-- "The Singing Bee" will be back this fall, because, Silverman says, they've loved it "since the summer." Or at least since they saw the ratings last week.

-- NBC's going to be looking for "the next great mind-bender" in a show called "Phenomenon" that's based on the Israeli show called "The Successor" and will pair Uri Geller with Criss Angel. Silverman tells us if we can turn our computers on and off without touching them, we're who they're looking for. What if my wireless just turns on and off by itself? Because what I'm looking for is "American's Next Top Tech-Support Guy."

-- South Philly TV writer (and Penn grad) Michelle Nader has been added to NBC's remake of "Kath & Kim," Silverman calling her someone "we believe can make this Australian format come to life." Nader, who got her start on "Caroline in the City," most recently worked as a co-executive producer on "King of Queens."

-- Silverman claims he and Graboff, are, like Reilly, supportive of the returning "Friday Night Lights," which is why they're moving it to 9 p.m. Fridays in the fall, right behind "Deal or No Deal." Silverman's support might be at least bottom-line, however: "It's a very efficient show to produce," he says. "It's less expensive than 'Heroes," for instance."

-- Norman Lear ("All in the Family") will be coming to NBC to oversee a show that seems to be so far untitled and uncast but will, according to Silverman, be the story of some sort of gender battle. They're "circling an A-list actor and actress for it as we speak." So tighten up that security, all you A-listers.

-- NBC Universal's got some big "green" initiative across all its channels (see www.getonboardnow.org for details). They could start by turning down the AC in the ballroom, now pumping out enough cold air to keep the glaciers in place for another thousand years.