July 24, 2006

Save the Planet Before your Morning Coffee

Companies have a tremendous ability to make an impact on the environment and we have an ability to make an impact on them. I'll save talking about the ones that are clearly helping to destroy it for another time. I am sure you have your hunches.

True, some companies' owners decide on their own to be good corporate citizens, but we can encourage them to do more and nudge others to go green. When companies see public concern they worry that we'll start talking with our wallets instead.

McDonald's admitted that it was such concern over solid waste that spurred their change of heart in going from foam plates to paper wraps and recycled boxes. That change has made a big difference, and Citizen Hunters made it happen by demanding it. FedEx has a bunch of new fuel-efficient trucks and plans on rolling out even more.

When Starbucks started using 10% post consumer recycled paper cups and offered coffee sleeves so folks would stop "double cupping," 5.5 million less pounds got sent to landfills.

Starbucks has made a lot of effort to go greener and I have often seen them sponsoring environmental events that I attend. So when I went in this morning to get my chai, and instead of taking it with me sat down to relax, I was surprised when there was nowhere for me to recycle my cup or newspaper.

I lodged a quick complaint with the guy working behind the counter and resolved, as I was walking out, to either take the stuff with me next time and recycle at home or just have it in those nice colorful ceramic cups they have.


I noticed a bunch of pamphlets on the way out and one of them was a comment card, complete with postage and addressed to Starbucks' corporate headquarters. I took exactly one minute and scrolled "thanks for doing all your great work on enviro. Please have a place for folks to recycle - I was disappointed and would hate to have to take my business elsewhere." I am pretty sure if they got tons of those they would take notice. It would be great if Citizen Hunters would send such a card next time they get their morning cup of java, but this is about even more than that.

The point is we often don't take action because problems seem so big and we don't have the time or fear we don't have the ability to effect change. Taking one minute counts too, you know, and it can be more powerful than we realize. Keep your eyes peeled when you are out and shopping and while waiting in line, lodge a comment or write a note - it takes very little time. For all the student Citizen Hunters reading, why in the world have cafeterias not gotten the memo that styrofoam is not only bad for the environment, it is so yesterday? Bring them into the 21st century please!

Visit buyblue.org to see how the companies you shop at have rated on the environment and other important issues, and make your decisions accordingly.



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