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    Dwight's TV ads

    Dwight Evans has posted sneak peeks of his new television ads, which begin airing tomorrow. Scroll down for our take on them.

    "Walked the Walk" focuses on his bona fides on crime-fighting, with lots of quotes from newspapers. Sort of your basic qualifications ad.

    But "Table" is more interesting. In it, he talks about a safe community as a table that needs four strong legs: 1) A well-trained and visible police force 2) A efficient criminal justice system 3) High quality schools and 4) Parents and communities "teaching young people right from wrong."

    What's interesting is not so much the content, but how much the content is an outgrowth of Evans' Blueprint for a Safer Philadelphia. The Blueprint itself is not just a crime plan but a neighborhood development plan -- it both informed his work in Ogontz/West Oak Lane and was informed by it. And now he is very much relying on the Blueprint to create his campaign.

    If you hang around Evans for a bit, you'll hear the "table" metaphor. I think it's his shorthand for the Blueprint and its ideas.

    At lunch the other day, someone who follows the race closely asked if it were possible to identify the key themes of each candidate. Nutter's is his record as a reformist City Councilman; Knox's is the effort of a passionate outsider -- to offer two examples. Evans' is the Blueprint, and all that goes with it.


    Comments (3)

    TedP:

    Rep. Brady's is "I'll go do it myself," which will work out well when I need weekly recycling.. does he have a CDL? It might be "bring back the elephants, which could also allude to a republican taking over.. ;-)

    I'm not sure what Rep. Fattah's attention-getter is yet.


    Anonymous:

    Was it Evans' intent to look like Hack in that first vid?


    Christopher Ruggiero Sr.:

    How can a police officer in duty uniform be in a political commercial? They wern't on the clock were they? Were they being paid by the city? This doesnt look right at all. Is that legal? Also how did they find an empty city bus? was the driver paid to be in the commercial? by the city? How can that driver be in a political commercial? isn't he a Septa Union employee? what's with that?


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