Now that all five major Democratic candidates are on the air with TV commercials -- welcome to the fray, Chaka Fattah! -- seems like it's time to critique them en masse.
Which ones work? Which ones bend the truth? Which ones are just annoying?
And how do you like Knox's "Don't hate me for being the frontrunner!" strategy, or Nutter's "I AM NOT JOHN STREET" message?
We're gonna do a little blog-based survey of sorts. Just watch the five ads below (or turn on your TV during the local news; before you see the latest horror-story Phillies score you'll see them all, probably twice). Then leave a comment with your thoughts.
We'll report out the results later today.
Remember, the campaigns are all still fliming, so now is the time to tell them what you think.
Chaka Fattah's "Transform" ad
Tom Knox's "Five Candidates" ad
Michael Nutter's latest ad
Dwight Evans' "Table" ad
Bob Brady's "Son" ad
(This ad is a little dated. If you'd rather, comment on any ad from Brady's Web site.)
Comments (70)
- Fattah: nice music, but not much else. He seems to have a pretty specific target audience (and that isn't the entire city). He also sounds like he's taking credit for Hope IV (the federal program that provides funding to replace high-rise projects with lower density subsidized housing).
- Knox: seems to be targeting other candidates' supporters (maybe he noticed his numbers didn't move too much in the last poll and figures the basic message has outlived its usefulness). The ad also seems to be trying to give the impression that he's the only budget savvy candidate when, truth be told, Nutter did a huge amount of work on the budget while on city council. Maybe I'm reading too much into the ad, but he also seems to be implying that he single handedly fixed the budget under Rendell. I'm sure his work renegotiating city leases was invaluable toward that end, but the above implication may be a bit of a stretch. He also doesn't really have a political record, so implying he's done the same kind of things as Evans and Nutter on gun legislation and ethics is also a stretch. The one believable thing in his record, in my opinion, is that he's successfully run and/or turned around businesses.
- Nutter: Gives a nice, tangible baseline to compare him against, but still sounds fairly introductory (I suppose that's understandable, since it's only his second). I'm hoping the next ad tells us about some of his accomplishments while on city council.
- Evans: clever ad, nice message. As others have mentioned, though, I don't know that it'll connect too well with the average, drooling TV watcher who's eating dinner at the same time. I don't really watch TV anymore but, when I did, I usually timed things so I was preparing a sandwich or going to the fridge during the ads, so it took something special to catch my attention. Fattah's music, Nutter's sudden lack of music and full screen presence, that kind of thing might have caught my attention -- if I saw Evans' ad out of the corner of my eye, I probably would've assumed it was for asthma medicine or something.
- Brady: is he trying to be "The Neighborhood Mayor II"? I guess his message is that he isn't "out of touch" like the rest of the politicians. Nice message, but I happen to think he's more in-touch with union leaders and ward leaders than the general public, so I'm going to call him on stretching the truth ;-)
Posted by Dave![[TypeKey Profile Page]](http://blogs.phillynews.com/dailynews/nextmayor/nav-commenters.gif)
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April 10, 2007 9:36 AM
I am so sick and tired of Knox and his ads. Talk about stretching the truth - in his 5 candidates ads, he says he's been fighting against crime just like Dwight Evans. That is just plan old crap. Evans has been out there fighting crime for years, long before he was a mayoral candidate and needed a poll to tell him it was an important issue. Nutter has been trying to curb corruption and cut taxes for his entire career.
Knox is trying to take credit for issues these other candidates have truly been battling for their entire careers. Does Knox have one innovative bone in his body?
IT is an absolute shame! and would be a total travesty if he won this election.
Posted by Janine | April 10, 2007 10:26 AM
If I was totally dependent upon these ads to make up my mind on who to vote for (which, let's face it, most voters are)... Nutter's ad is not very effective. It just isn't! (I support nutter, so this is very upsettig to me)
Fattah & Knox may be stretching the truth on their involvement or the successfullness with the things they are claiming, but the guy watching tv doesn't know that. I'd say their ads are successful in establishing to a guy who doesn't read the papers that they have accomplished things. In addition, Fattah's add is very entertaining- with the hip hop and the great visuals. People will watch this one.
Also, I really felt like Evans & Brady come across as really caring about the people of this city, and their day-to-day problems. This is perhaps the most important thing that a commercial can do.
Nutter needs to acknowledge that the t.v. ads are not going to convince people who think about the issues- we all made up our minds already, and if not- a t.v. ad isn't going to do it. He needs realize that these adds are for people too busy/ uninterested to read a paper. He needs to get more emotional, and personal, and really try to make a connection to the people who watch t.v.
In the end these people vote based on their heart or their gut, not their head, and while I think that Nutter can be appealing on these levels as well as intellectually- he is not showing it. The point: He need's a new meida guy.
Posted by Liz | April 10, 2007 11:58 AM
I think Knox better come up with some more details in his ads soon. The "take the for sale sign off city hall" thing is played out now.
Posted by sj | April 10, 2007 11:59 AM
My internet connection is too spotty at the moment to watch all the ads, but having waited for the Nutter ad to buffer up, I have to say that is one of the worse political ads I've ever seen. It says nothing about him, his philosophy or policy and attacks someone who is not running in the race. Closing with telling the viewer to vote for someone else is just not smart. I understand the tack that Nutter is taking, but I don't see how it's an effective technique in a 30 second TV buy.
And like Liz above, I say this as someone who is leaning towards Mike. This ad is just terrible.
Posted by Josh | April 10, 2007 1:46 PM
I understand that Nutter can't be warm and fuzzy. I think he's setting himself up as an independent--it may not work this round but I think it's a good tack to take and build name recognition.
Posted by Anonymous | April 10, 2007 1:59 PM
I dont know that Nutter's ad is terrible, it's just that he cant be a one trick pony. He needs to follow these ads with some more details about his ideas and track record.
Posted by sj | April 10, 2007 2:11 PM
Liz and Josh, do you realize that almost 70% of Philadelphians disapprove of John Street and a comparable number believe that Philadelphia is on the "wrong track?" Watching the Nutter ad in the context of those two numbers should give you a better perspective on who that ad is intended to appeal to.
Hint: it isn't people who are thinking about the issues. You may not like the ad, but my bet is that the message will resonate.
Posted by Max | April 10, 2007 3:49 PM
Knox - good message, but the spots look cheesy, and the more he talks the less likable he is.
Nutter - good concept, really bad execution, and he shouldn't talk either.
Fattah - nice, I thought it gave him context, though I would have thought he would do well talking in his ad
Brady - surprisingly good, I thought he was a hack union guy, but he comes accross as so human and warm, you can't help but like him. I really like the one where he and abraham are talking.
Posted by Anonymous | April 10, 2007 4:00 PM
Max: Running against someone can be a great technique. Just look at Dems nationwide in 2006. A lot of the wins came by running against Bush and by tying their opponent to Bush because he/she was a Republican and a loyal Bushie.
But there is no loyal "Streetie" in this race. None of his opponents are running as the Street candidate or establishment candidate (except for perhaps Brady). You can't run against something when there's no something there. And as much as we all disapprove of John Street, he's simply not in the race.
Not to mention the simple mechanics of the ad. Nutter has a slightly strange voice and standing in front of a green screen with random colored backgrounds depersonalizes him. He should be out on the street with other people. My first thought was that it looked like an ad for NBC10 News or something.
I hate the fact that it seems like I'm attacking Nutter here but I feel he's too strong a candidate on policy to make such poor political choices.
Posted by Josh | April 10, 2007 4:29 PM
Yeah, I realize that everyone hates street, and wishes he would crawl in a hole and die- or at least try to do his job.
But the John Street angle only works if the voters alread believe that the other candidates will be like Street. And while I think that this is true of Brady and Fattah- people who watch the six o'clock news for their information don't think this. It would have been a better angle if he had been attacking the other candidates for thier street-like ways, and then said he was the anti-street, but that is not what he did.
I just didn't feel anything watching this ad, it left me a little cold. And I am probablly the easiest person in this whole city to get to feel warm and fuzzy over Nutter. He is like my total political crush.
Nutter has so much going for him, and so many people who feel strongly about him- that he should do better than this.
If I was going to make an ad for Nutter, I would have him talk about how he grew up in West Philly, and how almost two decades later his old neighborhood is still falling apart due to unemployment/ violence, and how his job is not done here until this changes. Or you could try the old fashioned- this is what I've done and I'll do it better when I am mayor- which his first add used- Or, another good one- testimony from those citizens who feel Nutter has already made a strong impact on our lives, and we want more.
Geese, I'm no media guy, but even I could do a better job making this ad.
Posted by Liz | April 10, 2007 5:07 PM
No real surprises for me...except I agree with whoever mentioned that the Brady ads were well executed in the sense that they painted him as the "Bob from the Block" kind of guy. For the people who vote with their remote and not the newspaper, that ad may have played better than any court challenges by Knox or tax returns by Fattah. Also, Nutter really backed himself into a corner with his personality in his ad. He still comes off as a whiny college professor, not a dynamic leader or caring figure. It will be an interesting last few weeks.
Posted by Eric | April 10, 2007 6:53 PM
Josh and Liz make a good point about associating your opponent(s) with the disliked individual. However, I think its applicability diminishes in a race such as this one with multiple candidates. This is more of a "pick one" situation than a "this one or that one/blue or red" situation. I think people who are overwhelmed with the options and dislike Street might say "oh, he's the anti-Street? He's got my vote" (in fact, I've heard somebody say just that, although not in response to the ads). I won't comment on the execution of the concept other than to say that none of the candidates have the funds to create ads of the quality Knox has been creating. They're all on a relatively tight budget.
Posted by Anonymous | April 10, 2007 7:56 PM
^
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Me
Posted by Dave![[TypeKey Profile Page]](http://blogs.phillynews.com/dailynews/nextmayor/nav-commenters.gif)
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April 10, 2007 7:57 PM
Brady's ad is so well done. I was surprised at how moved I was by it. He just seems very honest and warm.
Nutter's ad is a bad strategy. Gives voters very little to go on. We already know we're getting rid of John Street - we need to know why we should vote FOR you.
Fattah's ad is good at the beginning but the tagline is so political and worn out it sort of turned me off.
Posted by PA voter | April 11, 2007 3:38 PM
Chaka Fattah's ads are pretty slick. I would like it if HE was the one speaking in the ads, but whatever. Also, does anyone else think that his education ad seems to emphasis race?
Bob Brady's ads sum him up pretty well - total douche.
Posted by Anony-mouse | April 11, 2007 4:09 PM
you are right, Brady is a total douche, but his commercials have really put lipstick on that pig. I just hope voters don't buy in. Great commercials. Would make maybe the worst mayor ever.
Posted by Anonymous | April 11, 2007 6:46 PM
Tom-Why is he talking about everyone else? If pure name recognition has lifted him so high in the polls, then I think an ad that just focuses on him makes more sense. This ad seems like a strange choice to me.
Chaka - Good concept, good story--a little too much content for the short format. If I didn't know anything about him, it would be convincing ad. He is taking credit for Hope VI which is more than a stretch, but most people don't know that.
Nutter - Huh? This is what he spent my contribution on? Of all of things he needs to differentiate himself on, I think that the issue of running against Street is the least important. Oxman, I thought you were better than that.
Evans - I think it is good metaphor. It makes the integrated solution to the crime problem concrete for people who may not understand. However, the execution is poor, and I didn't understand what the four legs were the first time. I had to watch it twice. So, I wonder if it will have the desired effect.
Brady - The machine works. His is the most clear and relatable ad. Too bad he is a connected party boss who can barely put a sentence together. Oh well, I just live here.
Posted by littlephillygirl | April 11, 2007 7:19 PM
I am a big supporter of Michael's so I may be biased. But, I think the latest commercial with Olivia in excellent! It's hip, different and really does a great job at portraying some of Michael's personal side. I have met Michael on more than several ocassions and I know him to be funny, warm and sensitive to all sides of issues. Hopefully this commercial will allow others to get a glimpse!
Posted by LL | April 18, 2007 8:39 PM
It is a little disheartening to see Nutter throwing his daughter into the omnivorous path of the 2007 mayoral shredder... I think desperation is starting to set in at campaign HQ !
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