Fox TV, trying to drum up eyeballs for its new series "Unhitched," has tied in with South Philly's venerable Texas Wieners stand (1426 Snyder Ave.) on Friday (2/29) and Saturday (3/1). The first 500 people in line each day will get a free "Unhitched dog." Limit is one per customer.
Why hot dogs? A Fox spokesman tells Food & Drinq: "We were brainstorming ideas of how to get the word out on the show and ... we saw one of the outtakes of a photo shoot we did with the cast, where they were gathered around a grill [below]. From there – we thought of the tag line “From the wieners that brought you 'There’s Something About Mary' and 'Dumb & Dumber' was funny and appropriate."
"Unhitched" premieres Sunday 3/2 at 9:30 p.m. on Fox.
Comments (2)
Thanks for the heads up. I can always use a free hot dot!
Posted by Celebrity Foods | February 27, 2008 2:38 PM
Posted on February 27, 2008 14:38
this looks like it's more than a local promo, as Pinks Hotdogs in Hollywood is doing the same thing! Wonder if they got Super Duper Weenie in Connecticut on board? :-)
Posted by Betty | February 27, 2008 3:27 PM
Posted on February 27, 2008 15:27