A bad idea has bitten the dust. The concert promoters at Live Nation confirm what's clear if you look at the ads for the venue at 334 South Street where Ingrid Michaelson (eating watermelon) is playing on Sunday.
The lame attempt to re-brand the Theater of The Living Arts as the Fillmore at the TLA has been given up. It's now Theater of The Living Arts again, TLA for short. The name was adopted last year in a misguided effort to magically transplant the 1960s countercultural hippie vibe of Bill Graham's historic Fillmore Auditorium, which was at the center of the psychedelic Grateful Dead-Jefferson Airplane way back in those Wavy Gravy days, to the touchy feely City of Brotherly Love.
It's one small victory for local tradition, which in the TLA's case goes back to Philadelphia own counter culture history, since the original Theater Of Living Arts was an experimental theater troupe founded by Andre Gregory (who went on to conversate so fascinatingly with Wallace Shawn in My Dinner with Andre), and later became a much missed repertory art house movie theater, which eventually gave way to the TLA video store chain.
The Fillmore branding concept keeps hanging on in other cities, apparently: A LiveNation search still lists shows at the Fillmore at Irving Plaza in New York, and at the Fillmore Miami Beach at the Jackie Gleason Theater, despite Ralph Kramden's protestations from beyond the grave.
Punk-rock stalwarts Pennywise play the TLA on Friday, and She Wants Revenge and Be Your Own Pet (seen below) share a bill on Saturday night.
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