If you need a liquor license, you need a lawyer. The two names most often found on orange signs in this area are Edward A. Taraskus, a solo practitioner in Center City, and Barry Goldstein, out of Goldstein, Friedberg, Goldstein & McHugh in Bensalem. Goldstein bristles at the term "liquor lawyer," because these men do much more than simply deal with the maze of confusion that is the LCB.
Zahav hired Goldstein, and last week he looked to transfer the license from Sfizzio -- the previous occupant. Easy. No. Goldstein says he found tax liens on the license; before this license can be transferred, the liens need to be satisfied. Goldstein is debating: Go through the hassle, or find another license? He's weighing his options.
In Pennsylvania, the number of licenses per county is capped, and licenses are sold on the open market. If Goldstein chooses to find Zahav a clean license anywhere in the city limits, he can transfer it in. Price tag: about $65,000.
Also last week, the Zahav owners began looking over rough ideas for a logo.
Scattered around this post are some candidates. Any reactions, people? Cook and Solomonov are looking for feedback. Cook says the logo has to capture "a lot of meaning in a single word."
Comments (11)
First snag on the liquor license? Not a surprise. It might be easier to go and do a search for a new one. It isn't as hard as some think.
Posted by Gabriella | November 21, 2007 7:29 PM
Posted on November 21, 2007 19:29
My favorite is #1, but I also like #3. #1 feels a little happier/fun, and #3 a little more serious.
Most of the logos, with the exception of #1, #7 and #9a make it hard to tell if the restaurant is called "zanav" or "zahav".
I'm really looking forward to the rest of this blog - thanks.
Posted by Ben | November 21, 2007 8:23 PM
Posted on November 21, 2007 20:23
Keep working on the logo...these are anticipated, common,ordinary fonts. This restaurant will be anything but ordinary and needs a unique identifying look.
Posted by Ava | November 24, 2007 5:33 PM
Posted on November 24, 2007 17:33
I like numbers 5 and 6, but I agree with Ava--the font selection needs a higher level of refinement. Have the designer work to perfect the kerning and weight of the letters.
Posted by Brennen | November 26, 2007 10:55 AM
Posted on November 26, 2007 10:55
My favorite logo is 9a because out of all the logos this resembles Hebrew the most and really gives a Middle Eastern impression.
I am enjoying the interactiveness of this blog and hopefully we will be able to see some of our suggestions actually play out in the restaurant. If anyone in this project ever needs any real help, I would love to get involved in this as I myself am an aspiring restauranteur.
Posted by Stuart | November 29, 2007 9:55 PM
Posted on November 29, 2007 21:55
Logo 3 is definitely the best one so far.
Posted by Josh | November 30, 2007 10:32 PM
Posted on November 30, 2007 22:32
i don't think any of the logos do the theme justice. do you say anywhere what zahav means? i just looked it up and it's 'gold', which is lovely. if i overlooked it on the site, apologies. i skimmed it.
i have a great designer for you that is an expert in corporate identity packages. none of the logos say fabulous restaurant and owners to me and zahav is both. just my input.
looking forward to following your success. l'chaim.
Posted by debbie | December 3, 2007 11:15 AM
Posted on December 3, 2007 11:15
#5! Easy to read.
Posted by rachell | December 6, 2007 11:55 AM
Posted on December 6, 2007 11:55
I like 3 and 5.
Posted by e | December 18, 2007 5:45 PM
Posted on December 18, 2007 17:45
NUMBER 3, guys!
Posted by Andrew | December 19, 2007 12:24 PM
Posted on December 19, 2007 12:24
3, 5, 9a
Posted by Juhi | December 22, 2007 10:58 PM
Posted on December 22, 2007 22:58