Bill Madway is a visiting professor of marketing at the Villanova School of Business. He is also faculty advisor for the Villanova Advertising Society, a student chapter of the American Advertising Federation, and coordinator of student initiatives for the Center for Marketing & Public Policy Research, one of five Centers of Excellence established by the business school. A veteran of 20-plus years in the marketing industry, Bill has worked for American City Business Journals, a leading business-to-business and sports media company, and the Gallup Organization. He has founded the marketing research firm Madway Business Research Inc. and currently runs a marketing communications company, Madway Business Marketing Inc.. Bill is a former director of the Wharton Small Business Development Center and a past president of the Philadelphia chapter of the American Marketing Association. He has an MBA in marketing and entrepreneurship from The Wharton School.
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