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"What if the color of your teeth affected whether or not you were hired? What if it influenced your salary? What if your white smile made people trust you more?"Well, it does. A new study conducted by Kelton Research and overseen by Smile Psychologist Dr. Dacher Keltner was recently released, proving that people are more likely to get the job offer and even earn more money just because their teeth are whiter. The study found that 58% of participants were more likely to be hired and 53% of participants were given higher starting salary offers after whitening their teeth."
Ok, give the marketers at P&G an C for cleverness. But what we'd really love to see is an ad-campaign-dressed-up-as-research on something that actually increases our knowledge about business and contributes to world peace. How about, "Do whiter teeth lead to greater labor productivity?" Or "What is the correlation between corporate back-stabbing and really big incisors?" Or, "How many people know what :) means and can we sell them some toothpaste?" Really. - Thomas Ginsberg
