PhillyInc

Tang = soup in Mandarin (Phillyinc art)

Chinese and Russians eat massive amounts of soup. Does that make the countries fertile ground for Campbell’s (NYSE: CPB)? Maybe, but there’s a big problem: Almost all soup there is homemade. To get its foot in the kitchen door, Campbell has cooked up launch three varieties of broth for Russia and two for China, which plans to have on store shelves this fall. Today at a meeting with Wall Street analysts in Camden, Campbell plans to unveil what it came up with after three years of research in the countries -- “just rolling around in the culture,” in the words of CEO Douglas R. Conant. Forget the red & white can. And no borshch (that's the Russian word борщ up there, by the way) or egg drop soup. In Russia, the broths will be sold in pouches under the Campbell brand. In China, the company is sticking with boxes and the Campbell Swanson brand, which is well established in Hong Kong.

- Harold Brubaker