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Not with terms like “dead cat bounce,” “eyeballs” and “gross impressions.” That one is a personal favorite. It’s what employees do when they have to imitate their bosses' motivational speeches. (Actually, it’s an advertising term for how many times a message is seen or heard.)
How about this one, courtesy of today's corporate news: “Reverse logistics.” Does that mean making tidy and orderly systems messy? Most of us have kids or spouses who are expert in that -- no need to venture into the business world at all.
The term comes to us today from Genco Infrastructure Solutions Inc., which praises itself as the “recognized leader in Reverse Logistics.” The Pittsburgh company and its sister Genco subsidiary, Capital Returns Inc., just landed a $38.4 million, five-year-contract from the Philadelphia-based Defense Logistics Agency, Defense Supply Center.
If logistics means moving supplies or products efficiently through a manufacturing, warehousing and distribution center, reverse means the opposite — sucking all that product away from its former final destination. Genco, which handles retail returns, for example, will be sucking back (efficiently, we presume), expired or soon to be expired pharmaceuticals from the Defense Department along with medical supplies and related waste materials. Efficiency will be key, since the materials will come from throughout the United States as well as overseas.
Have a favorite term? Send it in with your own definition (but please, include the real meaning too!)
