One of the largest radio networks serving African American listeners, Radio One Inc. (NASDAQ: ROIA) of New York, says its will begin tracking listener preferences in Philadelphia and 14 other cities using Arbitron's electronic Portable People Meter. Radio One owns, among other shows, the Tom Joyner Morning Show. Arbitron Inc. (NYSE: ARB) already has been testing the so-called PPM in several cities, including Philadelphia, as a replacement for paper-and-pencil journals to create its radio ratings.
Arbitron in early September had reported sluggish enlistment of listeners for its PPM service in Philadelphia and Houston. But it's still gotten good reviews from the ad-sales side, as far as it goes. Here's a list so far of Philadelphia participants, ranging from KYW to Burlington County College.
