Ever wonder how much you are worth to marketers?
An unsolicited email from a database company provides some answers. The company, from California, sent along its price list.
Judging by the list, names of Canadian certified financial planners, architects, librarians and "property management decision makers" are worth more than the names of chief executives and presidents.
A database of 4,000 "property management decision makers," is available for $2,000. That's 50 cents a name. By contrast, databases with 30,000 chief executives and presidents, or 30,000 finance executives can be bought for $3,000 each, or 10 cents a CEO.
- Jane M. Von Bergen
Comments (1)
Hey Jane,
I used to work in Direct Marketing. List price is often based on how niche of a market you are trying to reach and how readily available the information is.
Since CEO names are often accessible in public documents, I'm not surprised that they're a bit cheaper :-)
-Alex
Posted by Alex | February 6, 2008 12:20 PM
Posted on February 6, 2008 12:20