Philadelphia’s
Cigna Corp. and even its glass-plated headquarters at
Two Liberty Place has a prominent role in Michael Moore’s
latest cinematic polemic, Sicko, which premiered at the Cannes Film Festival on Saturday. There's even a reference to Cigna CEO and chairman
H. Edward Hanway, though not by name.
Sicko is Moore’s attempt to lay blame for the inequities and deficiencies of the U.S. health-care system at the feet of politicians, health insurers and drug companies, although the latter end up getting relatively little attention. Insurance companies incur his wrath the most. Here's an account of the film by PhillyInc’s freelance film writer in Cannes,
Harlan Jacobson:
Doug Noe’s toddler, Annette, needed cochlear ear implants in both ears. Good thing Noe had health insurance. Except that Cigna, his underwriter, responded to Noe’s claim that implantation in two ears would be “too experimental,” and authorized payment for only one ear.
Noe, however, had been one of 25,000 respondents to filmmaker Michael Moore’s call for health insurance horror stories for Sicko. He had told Moore his tale, and then on his own told a representative for Cigna, presumably in Philadelphia:
“Has your CEO ever been in a movie,” Noe asked the Cigna rep over the phone?
As Moore’s camera closes in on the green glass spire of Cigna’s HQ in Center City, viewers of the film hear the Cigna rep later announce good news on Noe’s answering machine: Cigna will pay for both ears.
Sicko primarily attacks insurers and policymakers and secondarily pharmaceuticals, contrasting the U.S. health system with government-run systems in Canada, Britain, France and Cuba.
While blacking out identification of people or specific companies in documents, the film's narration nonetheless cites actions by Aetna Inc., Horizon, Blue Cross Blue Shield, Humana Inc., United Health Care, Pfizer Inc., Merck & Co. Inc., the trade lobby Pharmaceutical Research and Manufacturers of America (PhRMA), and most pointedly Kaiser Permanente. Moore leaves the medical establishment, including hospitals and physicians, alone.
In the film’s ending section, Moore takes a group of ailing 9/11 cleanup volunteers for diagnosis and treatment to Cuba after, he says, the U.S. government said they were not covered under its insurance.
Sicko blames the Nixon Administration for letting the insurance companies hijack the health care system. He plays one of the Oval office tapes from 1971 in which White House aide John Ehrlichmann is heard telling Nixon:
“Edgar (Kaiser) says the less care they can give ‘em, the more money they can make.”
“Fine,” Nixon responds, and the film cuts to Nixon announcing the HMO plan.
Moore has tempered his previous penchant for guerilla confrontation of powerbrokers in Fahrenheit 9/11 (which won the Palme D’Or at Cannes in 2004), Bowling for Columbine and Roger & Me.
“I decided to make a different film this time… a call to action but not as a vicarious experience but for he American public to do,” he told a packed press conference after the film opend.
Despite citing the drug companies, Moore offers no hard instance in the film of pharmaceutical misbehavior. Ironic, since it was the drug companies, including some in Philadelphia, that had been bracing for the film and warned employees to beware of Moore’s crews in the last two years. Even their lobby group, PhRMA, had prepared a press release (according to the WSJ) condemning the film, in advance. The bigger question here, of course, is whether anything will come of the film as Moore wants, and whether companies will do exactly what Moore's wants by condemning his work and drawing more attention to it. Should be interesting to watch the reaction, maybe even better than watching the film itself. PhillyInc will follow up with Cigna. – Thomas Ginsberg