Winging It

American Airlines has added another weapon in its marketing arsenal: a Website desgined for female travelers. The site, Women Travelers Connected has practical advice, similar to what many other sites have, on issues such as safety and security, and travel offers for women and female groups. Wyndham Hotels, which pioneered the concept of catering to the needs and wants of female business travelers a dozen years ago, is a marketing partner.

Perhaps this is the beginning of a great trend for airlines. When Wyndham and other lodging companies woke up in the 1990s to women's interests, hotel security improved, guest rooms got more comfortable, bedding was upgraded and bathrooms in particular got better with more lighting, more counter space and much nicer soap, shampoo and other amenities. Will other airlines follow American's lead? As always, please tell us what you think.