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The Midwest-AirTran saga continues

This is an impportant week for Midwest Airlines and its fight for control with AirTran. While these two carriers aren't among PHL's biggest, they both have been solid performers here for years. Read the latest AP story about them here.

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Comments (1)

Jefferson Martin:

Sometimes you just gotta place both elbows on the desk, lean forward and read very slowly.

Let me see, now. A potential takeover of one airline by another. Ok, I'm feeling the presence of Gordon Gekko whispering something about 'Blue Star Airlines' into my ear. Read on. The target airline claims that the purchasing airline is neither a 'white hat' in the morality play of big money nor is it worthy as a suitor since it does not have a sufficient grasp on it's own financial operations. (Add your own 'harumph' at will.) The target airline, however, suspends it's own financial 'guidance' just days before a crucial vote on the proposed takeover. Uh-oh, this sounds ominous.

Guidance.That's what the financial community used to call an 'earnings forecast' before a news reader on a cable show skipped a TelePrompter line or two during a missle manufacturing story and, well, here we are with guidance firmly ensconced into the common parlance. Companies no longer offer to forecast their own earnings, but they are willing to guide.

I used to receive guidance from a high school librarian who moonlighted as our career counselor. Go into textile engineering, son, there's a bright future there. I used to receive guidance from my father, too, except that his...ahem... guidance made the worst job in the yarn mill look like a good career move.

So, we are left with an un-guiding and unwilling Brahmin airline company pitted against a wily and unworthy competitor who seeks '...to build a stronger airline for both us and them.' and that seems to be less a marriage made in the friendly skies and more a three legged sack race across the tarmac.

No matter what happens, it sounds like the Barbarians are at Gate A3.

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Author

Tom Belden, a former Inquirer business writer, has written about Philadelphia International Airport, airlines, the travel industry, the conventions and meetings business for 25 years. He has traveled to all 50 states and extensively in Europe and Mexico.


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This page contains a single entry from the blog posted on June 12, 2007 5:16 PM.

The previous post in this blog was Summer afternoons, delays in the air.

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