CBS has a cool idea that should appeal to the electronic crowd, of which you -- yes, actually, you! -- are a premium member.
CBS Eye-Lert each week will let you know just how long the late game runs on Sunday and when 60 Minutes, and then Cold Case and Shark (which moves to Sunday this fall) will start.
First, subscribers will get the news that the game will run late. Then, as the game progresses, the exact start time of the Sunday series will get beamed out. You can get it on e-mail, or cell phone text message (and maybe some other way that I'm too much of Luddite even to know about). Eventually, they hope to get the whole thing rigged into TiVo, so it will automatically record the shows properly. Sunday night TiVo has been a big problem at my house for years.
"CBS Eye-lert is literally a game-changer for our audience," said George Schweitzer, "so when the Jets run long, Cold Case viewers won't come up short." You can see why he's the president of the CBS Marketing Group. He probably works for the Jets, too. Who cares about them?
All you do is trade a little personal info for a subscription at cbseyelert.com
But don't go there yet. The whole thing's still being set up. Mark a reminder in your computer for a month from now.