Phillies Merchandise Is Hot
Phillies merchandise has been a hot seller since late summer.
It should get even hotter after the Phillies introduced a new alternate home uniform yesterday at Citizens Bank Park. And just in time for the holidays, too.
"It's on fire, unquestionably," Jim Belbruno, vice president of marketing and advertising for Modell's Sporting Goods, said in a telephone interview yesterday. "I think it's been fueled mostly by their late-season play. There was a ton of momentum built in October, and people are excited. And the introduction of a new jersey at the right time, heading into the holidays, will only continue to fuel that. It really has not tapered since the late summer. It's pretty amazing stuff."
Belbruno said the new jersey, which retails for $189.99, should be a top seller.
"You definitely see a strong spike in sales whenever a team tweaks or modifies a jersey," Belbruno said. "There is a definitive spike in business. The core fan and even the casual fan, during the holidays in particular, want to have the latest. And certainly the avid fans need to have the latest and greatest, whatever it is they're going to be wearing on the field."
The authentic jersey business is a pricey one, but the hard core fan buys them. So I imagine they will sell. And sell well.
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A source said yesterday there is absolutely no chance the Phillies are trading for Melvin Mora, as had been reported elsewhere. It's kind of like the Scott Rolen rumor, although the Rolen rumor had even less chance than the Mora rumor. It sounds to me the Mora talk is wishful thinking on the Orioles' part. Mora has more than $17 million remaining on a contract that runs through 2009 and his numbers have been in decline since 2004.
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Pat Gillick continues to maintain the team's priority is finding another starting pitcher. The winter meetings begin Monday in Nashville. Maybe the Phillies get something finalized there. But Gillick warned the reporters who get to attend that there probably won't be a lot of action next week.
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