cl From the too good to be true file.... (Downashore)


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From the too good to be true file....

borders.jpg Er, so much for the breakthrough concept of an actual book store in Atlantic City. It wasn't a real Borders anyway, but a Borders Outlet, which went with the outlet theme of the otherwise-kickin' Walk in Atlantic City, but was a failure as far as the idea of, you can walk in here and find the book you're looking for. It was mostly oversized remainders and book products, a waste of an excellent location with an actual Starbucks across the street (We have forgiven the Starbucks for rubbing salt into our wound by selling an Atlantic City coffee cup this Christmas with the phrase "City of Pageants." Um, I believe that would be Vegas). So the A.C. Borders has closed. We await another attempt to bring a real bookstore to town, though probably a real supermarket might be a higher priority. In Atlantic CIty, you're better off browsing the enduring storefront book shelves outside the Princeton Antique Shop, which is looking spiffy these days. Well, there always the Vineland Music Festival this summer for nearby culture. Oops, that's been called off too.

Comments (1)

I always thought that was an odd Borders -- I don't remember there being 'outlet' on any of the promo materials. Maybe Atlantic Bookstores will step in? They're sort of outlet but still sell the top titles, and they have lots of spots down the shore.

One thing I learned while writing my book about the shore is that most towns can still have indie bookshops. They're far enough away from chain stores, and -- let's face it -- not everyone remembers to bring a beach book. My favorite spot is Sun Rose Words and Music in Ocean City. Great selection, both local and national.

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The Downashore Team is a group of Philly.com producers. Some of us grew up vacationing at the Jersey Shore, and others came to appreciate it later. Either way, we know our Mack and Manco's from our Prep's Pizza, and we'll do our best to share news, information and musings from up and down the coast. Please do post a comment with your Shore thoughts, or shoot us an e-mail by clicking on the link above. (OK, so we're not really at the beach in this photo, but armed with the power of a good photo editing program, we can dream, right?) We're joined by Inquirer staff writer Amy Rosenberg, who as a year-round Shore resident, knows a thing or two about the scene, and the Shoobies.


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This page contains a single entry from the blog posted on February 8, 2008 10:30 AM.

The previous post in this blog was "I can hear it now: Route 49 is closed, man...".

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